Estee Chan launched S-T-U-F, an eco-streetwear brand that uses eco-friendly fabric for its clothing. She is a young lady with a passion for fashion, and the environment. This dynamic lady spent about RM50,000 in capital to start up the company.
Microplastic pollution is where synthetic materials treated with chemicals, rub off toxin on our bodies. And when the clothes are discarded, and end up in landfills, the chemicals continue to leach and into the earth.
Estee Chan ensured that her fashion line did not add to this issue. Her streetwear brand is eco-friendly. Sourcing to manufacturing the garments is all eco-friendly. The first launch is mostly t-shirts. The brand’s motto is “Save the Uncertain Future”.
“It’s a baby step for everyone to start embracing a more sustainable lifestyle to reduce waste as much as possible.”
“Sustainable clothing offers timeless design and is made to last long as it doesn’t follow fast fashion trends where [designs go out of date fast and] fashion items are discarded after a few wears.”Estee Chan, Founder & CEO, S-T-U-F explained to Vulcan Post
Her fabric is made of TENCEL™, an Austrian brand of wood based fibre called lyocell. It is biodegradable and compostable.
- The Eucalyptus trees are grown in sustainably managed plantations, and produced through an award-winning closed-loop technology.
- This technology involves a spinning method that reuses a non-toxic solvent and recycles processed water to obtain the fibre.
The process produces 15 times fewer carbon emissions than synthetic fibres and is without any bleaching. The end result also adapts well to our tropical climate.
S-T-U-F products are in 2 basic colors with minimalistic designs. New colors and designs are expected to be released. Estee will also be expanded the product range. TENCEL™ lyocell fibre remains the main ingredient. She intends to introduce the brand to the Southeast Asian market.
Young and passionate. Estee is a true artisan, and Proudly Malaysian.
David Keirsey found that artisans are most at home in the real world of solid objects that can be made and manipulated, and of real-life events that can be experienced in the here and now. Artisans have exceptionally keen senses, and love working with their hands.
Artisans want to be where the action is; they seek out adventure and show a constant hunger for pleasure and stimulation.
They believe that variety is the spice of life, and that doing things that aren’t fun or exciting is a waste of time. Artisans are impulsive, adaptable, competitive, and believe the next throw of the dice will be the lucky one. They can also be generous to a fault, always ready to share with their friends from the bounty of life. Above all, Artisans need to be free to do what they wish, when they wish. They resist being tied or bound or confined or obligated; they would rather not wait, or save, or store, or live for tomorrow. In the Artisan view, today must be enjoyed, for tomorrow never comes.
There are many Artisans, perhaps 30 to 35 percent of the population, which is good, because they create much of the beauty, grace, fun, and excitement the rest of us enjoy in life.
The Artisans Haven.
The Artisans Haven showcases the beauty, grace, fun and excitement by artisans in our world. We have many Proudly Malaysian Artisans with exquisite products & talent, and it is our pleasure to share them with everyone. We are working pro bono, to curate a simple & affordable online mall to promote the rich array of their products & talent to consumers countrywide.
The Mall is a simple virtual 2 storey (ground and 1st floor) building connected to a virtual study abroad campus, art gallery and convention centre. The centre court is vibrant with virtual activities together with anchor tenants, such as Abbie and Friends, Explorer Outfitter, Zapp Signature Store and UPayMe Convenience Store. On the 1st floor, we house artisans on the left wing and retailers on the right wing. The Mall hosts a daily bazaar where retailers can display their products for sale. There is also an entertainment booking counter, next to convention centre.
ADM is a virtual real estate owner, and rental is the primary source of revenue. Cost is kept to a minimal, and consists mainly the cost of social media marketing and website maintenance. The company exists and operates virtually. Mall advisory and curation are provided pro bono by Rosalie and Jade. Tenant relations is headed by Jade and Irene, and includes a free monthly virtual best practice mentorship for interested tenants.