The Artisans | Abbie & Friends.

The Founder.

Chan Chi Leong is a charming IT professional. He is a collector of fine toys (yes, grown men can have toys). The brand is named after one of his two daughters. His philosophy is simple – Be Genuine, Flexible and Help Customers Make the Right Choice.

Happygram with Xandria Ooi.

Chi Leong in a happygram with Xandria Ooi, at the opening of his flagship store at The Artisans Haven.

The Products.

www.jellycat.com says Jellycats are soft toy silliness. It is quirky cuteness from the creators of the softest toys you have ever hugged, cuddled and adored. Established in London in 1999 and with new designs every January and July, there is always something original and yet incredibly soft and sumptuous to find at a Jellycat jamboree. Irresistibly cuddly, sophisticatedly silly, hilariously humorous, a perfect gift for all ages.

Chi Leong went a step further. He created a story that comes with every jellycat he sells. He curated a distinctive brand and a reason for to buy. Each character comes personalized and with a story. It is a joy to receive or give an Abbie Gift.

The Artisans.

Chi Leong is a true artisan. He is passionate and dedicated to his products. Each gift is crafted carefully to ensure it is given and received with warmth and joy.

David Keirsey found that artisans are most at home in the real world of solid objects that can be made and manipulated, and of real-life events that can be experienced in the here and now. Artisans have exceptionally keen senses, and love working with their hands.

Artisans want to be where the action is; they seek out adventure and show a constant hunger for pleasure and stimulation.

They believe that variety is the spice of life, and that doing things that aren’t fun or exciting is a waste of time. Artisans are impulsive, adaptable, competitive, and believe the next throw of the dice will be the lucky one. They can also be generous to a fault, always ready to share with their friends from the bounty of life. Above all, Artisans need to be free to do what they wish, when they wish. They resist being tied or bound or confined or obligated; they would rather not wait, or save, or store, or live for tomorrow. In the Artisan view, today must be enjoyed, for tomorrow never comes.

There are many Artisans, perhaps 30 to 35 percent of the population, which is good, because they create much of the beauty, grace, fun, and excitement the rest of us enjoy in life.

The Artisans Haven.

The Artisans Haven showcases the beauty, grace, fun and excitement by artisans in our world. We have many Proudly Malaysian Artisans with exquisite products & talent, and it is our pleasure to share them with everyone. We are working pro bono, to curate a simple & affordable online mall to promote the rich array of their products & talent to consumers countrywide.

The Mall is a simple virtual 2 storey (ground and 1st floor) building connected to a virtual study abroad campus, art gallery and convention centre. The centre court is vibrant with virtual activities together with anchor tenants, such as Abbie and Friends, Explorer Outfitter, Zapp Signature Store and UPayMe Convenience Store. On the 1st floor, we house artisans on the left wing and retailers on the right wing. The Mall hosts a daily bazaar where retailers can display their products for sale. There is also an entertainment booking counter, next to convention centre.

ADM is a virtual real estate owner, and rental is the primary source of revenue. Cost is kept to a minimal, and consists mainly the cost of social media marketing and website maintenance. The company exists and operates virtually. Mall advisory and curation are provided pro bono by Rosalie and Jade. Tenant relations is headed by Jade and Irene, and includes a free monthly virtual best practice mentorship for interested tenants.


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