On the spot collection appeal of UPayMe.
Difficulty in collecting payments in his previous business prompted iServe chief sales officer Nelson Khoo to convince his other partners to ‘get on and digitise’ payment solutions.
Their virtual mobile terminal product called UPayMe that allows businesses to close deals instantly, without the hassle of carrying physical credit card terminals, has now seen a significant increase in merchant base and transaction volume.
“Businesses approach us as during this lockdown period, as they are not able to see their customers to close deals or chase for collections,’’ said Khoo.
Based on feedback from merchants, the success rate of collections has increased 20% to 30% through UPayMe that enables social media and multi level marketers (MLMs ), insurance companies and property managers to collect their payments more effectively.
To further market this product, the group plans to hire 10 to 15 more sales personnel, on top of the current 30.
“We have increased our sales force to reach out to the millions of retailers and small businesses to go digital, or at least to digitize the way they accept payments,’’ said Khoo.
There is a training team just to teach these business owners on how they can leverage on the UPayMe platform and solutions, to increase sales and especially, their collections.
“Our people are engaging with different kinds of customers in various segments. The product development and IT teams are constantly innovating on this product to cater to users’ needs,’’ said Khoo, a former business owner of the house brand skincare products.
UPayMe, which has been in the market for three years, has seen double digit year-on-year growth.
The group aims to make UPayMe the leader in digital payments in Malaysia, and is exploring a presence in Singapore, Indonesia, Thailand and Vietnam.
Features that have been integrated into the platform, and continues to attract users, include a zero per cent easy payment plan, a direct link for social media sellers and near field or short range communication via the tap-on-glass technology.
While most of the competitors are web-based, UPayMe is an apps based payment solution.
“No business can survive without good cashflow; the key is to have a good payment collection system,’’ said Khoo. “We have developed the product based on the business pain point in this area.’’
UPayMe helps social media marketers who do not have web or apps store to accept credit card payments, by inserting a url or direct link in their sales content.
Once their customers click on the link, the order will be diverted to a landing page for them to make the payment.
In the case of MLMs and insurance companies, agents and distributors can collect their payments once they close the sales.
“Consumers are impulse buyers; if there is an opportunity to close the sale, agents and distributors must also be able to collect on the spot,’’ said Khoo.
People staying in condominiums find the convenience of paying through UPayMe, instead of having to get to the maintenance offices during working hours.
In the midst of these changes, the key word is ‘new normal,’ where everyone is forced to change the way he or she lives, and for business owners, the way they run their businesses.
Yap Leng Kuen had a respected career as a senior business editor and widely read columnist speaking plainly, for the leading local newspaper. She continues to write Plain Speaking for The Star Online.
I am delighted to share her view points and insights, here.