Michelle Chan quit her job to start a family & be a stay home mum, and made a success with an online book store. With her experience in the corporate financing and a passion for kids’ education, she started an online children book store called http://littlebookworm.com.my. She found a niche where young families were looking for affordable genuine books to augment their kids’ social and mental development.
This young mother’s online book store is now 3 years old, and is a success story. It grew 20% in total (20% CAGR) for the past 3 years. Each year’s sales was better than the prior year’s.
She brought in genuine prints of Peter & Jane Keywords. There are 36 books per set and she made it available at an affordable price. She helped many parents and their kids start reading and speaking English. More than 5000 sets have been sold and is the best seller title in book store.
She wanted to give parents the option to genuine children books at much more affordable price so kids grow up as better thinkers. The online store has a wide selection of books.
The store has an omni-presence in Facebook, Instagram, Shoppe, Carousell, to market the children’s books online. It supported The Reading Bus Club & homework centres, and quickly gained word of mouth endorsements and referrals. The team gave away sample books and pages to attract more traffic to website
The creative designer & sales support team were also passionate about recommending the right books to suit the interest and needs of children. It is close knit operations, and they even go on annual getaways together to celebrate their achievements. The online book store has a personal touch, filled with passion, and that made it a success. It made the difference.
She monitored the results constantly to improve the response rates. By targeting the right online audience and the under served segments, her online business grew 20% CAGR for the past 3 years.
Malcolm Gladwell in his book The Tipping Point talked about the Law of the Few. With a good proposition, what he calls “Stickiness Factor”, and solid “Context”, a tipping point can be achieved with a few key people – Connectors, Maven and Salesman. The tipping point is that magic moment when an idea, trend, or social behaivor crosses a threshold, tips, and spreads like wildfire.
Little Bookworm offered a product that resonates with young parents, just like Michelle. The personal touch and passion differentiated them from other less personable online offers. This created a simple sticky product with lots of repeat customers and referrals. There is extra mile efforts to sincerely help parents choose the right solutions for their kids.
Michelle’s platform is simple with optimal capital and overheads. She focus on online marketing to reach and grow her customer base and business. She is diligent in her results tracking & analysis to make decisions and take actions to optimize sales. I am very impressed as she proved that online marketing & sales is a viable option for a small business.
It is not a big business, but this young lady has a simple and tight business model. Her quiet leadership and strong business sense make her online book store a success story. It is also inspiring to see this young mother and family achieve a work life balance, doing what she loves and generating a growing profit year on year. Kudos Michelle. We are proud of your achievements.