Zapp Series | Vibrant New eWallet.

i-Serve, An Award Winning SME.

I caught up with Rosalie Lin and talked about the early success of the team’s latest project, Zapp. She has been working with i-Serve for the past months, in addition to running her own company, DCR Marketing.

In 2015, i-Serve won the Brand Laureate Excellence Special Edition World Awards, for Brand Excellence for Smart Technology Solutions. The Company was also the recipient of the “Most Innovative Entrepreneur Award” at the 10th Anniversary of the SME Bank Awards. The Air Asia Top Performer Award went to i-Serve in 2016, as i-Serve manages ticketing outlets throughout Malaysia.

The i-Serve Group of Companies is a regional conglomerate with offices in ASEAN countries. The Group offers bill payment, low cost airlines ticketing, express bus ticketing, telco prepaid top-up services and payment gateway solutions.

Latest Product – Zapp.

The Oppotus research reported an estimated 3.4 million more Malaysians are considering e-wallet usage, with Gen Z and non-professionals leading the way. With the high penetration rate of internet (86%) and smartphone (64%) in Malaysia, the future for e-wallet is bright. 

Zapp is the newest all-day, everyday lifestyle e-Wallet with some cool and handy features. Its cashless features includes payment, splitting bills, sending & receiving money.

  • Shop, Transfer & Get Rewarded.
  • Scan & Pay.
  • Easy Bill Splitting.
  • Top Up & Get Rewarded.
  • Transfer Funds Easily.

There’s also exciting promos and prizes to be won, including iPhone 11, Airpods Pro, Apple Watch Nike+ Series and JD Sports Shopping Vouchers.

Zapp – Vibrant & Energetic.

The team behind the Zapp is young, vibrant and committed. Together, they have translated their enthusiasm and passion, into a vibrant and energetic Zapp eWallet.

A Zapp Adventure.

Zapp is taking Ben Ong and some of his friends on a “Zappventure” starting at District 21 (IOI Mall) and AirRider (1 Utama). Ben Ong is the President of the Malaysia Flying Disc Association (MFDA). Ben and Amir Moslim (Vice President) led the Malaysian Contingent to participate in their first U24 Worlds Games 2017 in Perth. They are the Ultimate Frisbee Team. Proudly Malaysian.

The Zappventure Videograms will see Ben and his friends attempting the adrenalin work outs at District 21 Ninja Warrior Challenge, and Indoor Skydiving at AirRider. And they will be “Zapping” for dinner at the wide choices of food outlets thereafter.

Going Cashless.

Bank Negara Malaysia (BNM) believes that e-wallet benefits the country through greater efficiency gains estimated to be up to 1% of Gross Domestic Product (GDP) yearly and lower risk of leakages to the shadow economy, particularly through activities such as tax evasion and corruption.  The e-wallet is deemed to be a cheaper, safer and more efficient financial mechanism. At the end of last year, BNM has issued 47 licenses with 5 of them are banks and the remaining 42 licensees are non-banks.

Future of eWallet.

e-Payment acceptance points such as point-of-sale (POS) terminals have more than doubled to 16 terminals per thousand inhabitants in 2018. More merchants are also accepting QR payments with over 400,000 registrations recorded to-date. Meanwhile, e-payment transactions have almost tripled to 125 transactions per capita in 2018 while the cheque transaction continued to drop.

Based on the central bank’s electronic payment data, there were 1.92 billion transactions for e-money with a total value of RM11 billion in 2018. e-Money transactions are expected to cross RM13 billion this year.

It is projected to grow to US$20 billion (RM83.8 billion) by 2024, according to PriceWaterCooper Malaysia.

Fun with Zapp.

In addition to cashless payment, splitting bills, sending & receiving money, Zapp is fun and has an adventure spirit. Looking forward to more thrills from Zapp in the months to come.


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