Success Story | 4DX Make Things Happen | Sathiyan A.

Deployment Needs Discipline.

There is always many good ideas. But there is too many things happening at the same time. Too much talk. Analysis Paralysis. Nothing gets done. I practice Covey’s 4DX which makes things happen, throughout my career.

Deployment needs discipline. Discipline makes things happen. DOers and achievers are successful implementers.

It was a pleasure to meet Sathiyan A. His company, Leadership Resources, is the sole licensee for Covey’s 4DX in Malaysia. 4DX is a framework for cross functional teams to Make Things Happen.

Sathiyan is a pioneer in the industry and a passionate believer in Covey’s Principles. His company has taught more than 50,000 people so far. He is a Solution Provider.

Making Things Happen with 4DX

X Fab Sdn Bhd shared their success with 4DX in this YouTube video. It showed how improvement in the organisation framework and people behavior improved & delivered strong business results.

Another success was with Eco World. Senior management was the driving force, which united and aligned the work force to achieve success.

Sathiyan is truly passionate about training and the ability to deliver good outcomes. You can see the enthusiasm in his eyes and hear it in his voice. He says the 3 important pillars of his success was having the right people, being effective and a strong leadership.

Why 4DX?

Franklin Covey says:

“4DX is not theory, but a proven set of principles and practices that have been tested and refined by hundreds of organizations and 126,000+ teams over many years. When a company or an individual adheres to these disciplines, they achieve superb results –– regardless of the goal. 4DX represents a new way of thinking and working that are essential to thriving in today’s competitive climate.

Seventy percent of strategic failures are due to poor execution of leadership. It’s rarely for lack of smarts or vision.

It takes incredible discipline to execute a strategic goal in any organization. But it takes even more discipline to do so again and again. Creating a culture of execution means embedding four basic disciplines into your organization. At every level, individuals, leaders, and teams need to institutionalize a common approach.”

What’s 4DX?

(1) Focus on the Wildly Important: Exceptional execution starts with narrowing the focus— clearly identifying what must be done, or nothing else you achieve really matters much.

(2) Act on The Lead Measures: Twenty percent of activities produce eighty percent of results. The highest predictors of goal achievement are the 80/20 activities that are identified and codified into individual actions and tracked fanatically.

(3) Keep A Compelling Scoreboard: People and teams play differently when they are keeping score, and the right kind of scoreboards motivate the players to win.

(4) Create A Cadence of Accountability: Great performers thrive in a culture of accountability that is frequent, positive, and self-directed. Each team engages in a simple weekly process that highlights successes, analyzes failures, and course-corrects as necessary, creating the ultimate performance-management system.

Where to Learn 4DX?

Leadership Resources is the sole license holder for Covey 4 DX, and other Covey modules such as Living The 7 Habits, The 7 Habits of Highly Effective People, and The 8th Habit – From Effectiveness to Greatness

The objective of the 4DX process is to teach leaders how to help their teams execute on their highest priorities in the midst of the whirlwind of the day-to-day. It teaches leaders how to implement the process with their teams and “owning the process” at a deeper level. Good results are expected.

The purpose of The 4 Disciplines of Execution: Manager Certification is not just for business management strategy, but to help managers create actual work plans, and make things happen.

Implementing 4DX at Ambank.

Leadership Resources.

The company was founded in 1992 and represents FranklinCovey and Soundview in Malaysia and Brunei. The company is 35 years old, and Sathiyan has been with the company for 27 years. His first few major customers include Petronas and IBM.

Their vision is to inspire and enable Individuals & Organizations to Effectiveness and Greatness through the Power of Proven Principles – Optimism & enthusiasm, Living the 7 Habits, Innovation, Cost Consciousness, Timeliness and Making a Lasting Positive Impact on their Clients.

I am a believer in 4DX, and it was my pleasure to meet 4DX Professionals. Leadership Resources did an excellent job in sharing 4DX with my Ambank team. It was clear and the follow up well done. Congratulations to Sathiyan and team. Keep up the good work.


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