Paper Written by Nurul Azlyna (CIFP, Bach. Of Acc (Hons), CMI). Nurul Azlyna is my regular guest writer, and today she talks about Adventure Tourism in Selangor and nearby area.
It is amazing what Selangor has to offer, in terms of adventure.
Explore, Experience and Enjoy.
LET’S HIT THE ROAD
Millions of people travel across the world every year and thus, making the tourism industry as a key role in the global economy. According to World Travel and Tourism Council (WTTC), the industry accounted for 10.4% of global GDP and 319 million jobs, or 10% of total employment in 2018.
Travellers travel with different purposes where some people travel for leisure or business while some travel due to specific interest such as medical or religion.
Given the different purposes, tourism industry has been classified into various types to cater to the needs and preferences of all types of tourists. The following are the categories of tourism:
Under this purpose, travellers simply want to enjoy new experience of a destination and devoting their holiday to rest and relaxation. These tourists prefer to stay in some quiet and relaxed destination preferably at a hill resort, beach resort or island resort.
The travellers’ main motive for travel is for work purpose such as attending a business meeting, conferences, conventions selling products, meeting clients. Business tourism is popularly known as MICE (Meetings, incentives, conferences, and exhibitions) tourism.
Interestingly, some people travel for special reasons such as religions, medical, education, hobbies and cultural. Under medical tourism for example, travellers go to places such as recommended specialist centre seeking for medical treatment.
Meanwhile, the adventurous groups usually travel to spots that are popular for adventure activities such as bungee jumping or whale-watch. Going to undiscovered or non-commercialized destinations for more exquisite, thrilling and adrenaline-rush experiences is another choice to consider. This paper however focuses on adventure tourism, specifically in Selangor, Malaysia. It presents vacation spots in the states with various activities under the adventure tourism category. The objective of the paper is also to identify potential of activities that the state government and private entities may yet to discover.
ABOUT ADVENTURE TOURISM
According to World Tourism Organisation (UNWTO), ‘adventure travel has become a cornerstone of the tourism experience’ as travellers are increasingly seeking authentic, rare and incomparable experiences.
The global value of adventure tourism stood massively at USD 89 billion in 2010 as per study conducted by Adventure Travel Trade Association (ATTA), The George Washington University (GWU) and Xola Consulting.
The study was repeated in 2013 and found that 42% of travellers departed on adventure trips, making the sector worth USD 263 billion—an increase of 195% in two years.
Thus, it is unanimously important to understand the definition of adventure tourism and to identify relevant activities under the spectrum to allow the relevant stakeholders to explore, tap and promote the available opportunities.
ATTA defines adventure tourism as a trip that includes least two of the following three elements: physical activity, natural environment and cultural immersion. Further, there are two main categories of adventure activities; hard adventure or soft adventure.
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Thank You Nurul Azlyna for another Great Article. I am proud to see so many exciting adventure locations for local and overseas tourists. Some of these places are very interesting, and not to be missed.