Success Story | DCR Marketing | Rosalie Lin.

She taught me to be cool. She also taught me what is BLING, and no, it is not Malcolm Gladwell’s book, Blink. When she worked with me in a local bank, she launched a whirlwind of high profile products and promotions, which helped the bank win The Asian Bankers’ Award for Best Product.

She left the bank to start her own business, aptly called DCR which stands for Dynamic, Creative & Resourceful. This Dynamic and Creative lady is also really Resourceful. Her local and international connections brought about promotions such as movie premiers for Lord of the Ring, Fear Factor, Malaysian Idol and Coach Bags & Henry Cats redemption for banks. Once, she sourced 100 pieces of Longchamp laterally overnight.


Henry Cats & Friends was created by renowned artist Henry Lee. He hand painted cats and pets on stones creating artstones. Rosalie went to Taiwan, met Henry and brought the franchise home to Malaysia and became the region’s biggest non retail distributor. She was not afraid to pack up the products, and like Santa Claus, go door-to-door to all the major retailers in town, to sign up display deals. She held the franchise for 5 years. 

DCR ( is now an established 15 year old premier provider of customer loyalty, fulfillment, employee motivation and marketing programs in Asia.

What Made Her Successful?

Gladwell in his book talked about the Law of the Few. With a good proposition, what he calls “Stickiness Factor”, and solid “Context”, a tipping point can be achieved with a few key people – Connectors, Maven and Salesman. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.

  • DCR has proven itself and its reliability over the past 15 years. It is known in the industry and has served more than 100 clients. Rosalie with her bubbly personality is not one you forget.
  • DCR was borne in an era where rewards, rewards redemption and fulfillment were at their peak. Many companies chose to outsource this non core and tedious process. Rosalie automated the process to provide seamless service, and is now one of the few trusted fulfillment houses for the industry.
  • Rosalie & her core team love the retail business and have an eye for shopping gems. They were natural and extrovertic experts (or mavens) that is infectious. Rosalie is one of those great story tellers, and the stories engage friends and people she meet. 
  • With her and her mentees’ outgoing personalities, they conquered the market network, and they know every one in the industry from suppliers to clients. They were extremely connected. Rosalie and team have a wealth of suppliers in Malaysia and key countries. What is also incredible, they are natural super sales people. Dedicated, passionate and “thick skinned”. 
  • She believes in her people, trains them well and genuinely care for them. In this business, it is all about people – staff, suppliers, clients, customers and more.

How Did They Get So Good?

They all got their 10,000 hours, as described by Gladwell in this book, Outliers:The Story of Success.

  • Opportunity knocked. Rosalie stepped up to it.
  • She comes from a business minded family and her corporate stint fine tuned this.
  • She had her 10,000 hours to master the business.
  • And she mastered it cos it was her passion. She loved shopping. She is doing a job about her passion. It was meaningful work.

Salute this Iron Lady.

Lots of respect for this Iron Lady, and good luck to her as she takes on new challenges in a new industry with a new team. Kudos, Rosalie.

“Dream, Believe, Dare, DO.” Walt Disney

“Working really hard is what successful people DO…” Malcolm Gladwell, Outliers: The Story of Success

“Success is not final; failure is not fatal: it is the courage to continue that counts.” Winston Churchill

“Business opportunities are like buses, there’s always another one coming.” Richard Branson

“Every problem is a gift—without problems we would not grow.” Anthony Robbins

 “There’s no shortage of remarkable ideas, what’s missing is the will to execute them.” Seth Godin

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