MADLAB with Khoo Hsu Chuang

We are delighted to host The Madlab Auditorium at The Artisans Haven Convention Centre. Jeffrey Yap, one of the founders, speaks to Khoo Hsu Chuang about his business.

MADLAB at The Artisans Haven

Madlab Training is the brainchild of 2 millennials who set out to make a difference for people. M.A.D stands for Making A Difference., and L.A.B stands for Like A Boss. It is about the passion for people development, and empowering people to have ownership in live, love, team and organization, like a boss. Everyone can M.A.D.

Jeffrey Yap, is a B.Sc graduate from University Malaya. He was the champion for AMMODAGO International (workshop to develop world class speakers and motivators). He throws himself into his training sessions and his enthusiasm ignites the morale of the participants.

Khoo Hsu Chuang

Khoo Hsu Chuang is a financial journalist with over two decades experience. He worked in KL, Singapore, Tokyo, Hong Kong and London, covering financial and capital markets for The Edge, Bloomberg and Thomson-Reuters in print, newswire, internet and digital TV broadcast formats. 

Chuang has spent the last decade grilling CEOs, policymakers, academics and politicians as a co-host of The Morning Run on BFM, a business and finance-oriented radio station and as a Contributing Editor and Video Presenter with The Edge Media Group in Kuala Lumpur, Malaysia.

Support our Malaysian Artisans

David Keirsey found that artisans have exceptionally keen senses, and love working with their hands. They want to be where the action is; they seek out adventure and show a constant hunger for pleasure and stimulation. 30% of the population are artisans and they create beauty, grace, fun, and excitement the rest of us enjoy in life.

Our Malaysian artisans are talented and their crafts admirable.

The Artisans Haven, Proudly Malaysian

The Artisans Haven is 100 acres of virtual real estate with select artisans and retail stores. Attractions include a bazaar, art gallery, convention centre, theatre, studio, comedy club, happyness retreat, study abroad campus and adventure park. We built the artisans digital mall to help Proudly Malaysian entrepreneurs conquer the online market. We want to share the passion and stories of our tenants with the world.

See the Passion. Hear the Story. Visit artisanshaven.com.my now.



Yap Leng Kuen Series | Maudire

Building on gadgets that he likes

maudire at the artisans haven
Alfred Khoo

Gadget lover Alfred Khoo of Maudire, must like the product first before he develops it for sale.

Instead of first assessing the market for the product, he starts from his own liking for it.

“When we like the gadget, we will have the passion to build the product well,’’ said Khoo.

The company plans to bring in more lifestyle products like audio speakers, small home appliances and cool gadgets with good background stories.

“They must also be of good quality and and suit our culture of LIVE, LIFE, PLAY,’’ said Khoo.

Good background stories behind these gadgets refer to their brand histories.

For example, the Marshall brand which has been in the market for more than 50 years.

“Their concept is RockNRoll which matches our interest in lifestyle and chill,’’ said Khoo.

Marshall, which is from Britain, started by manufacturing amplifiers, then family speakers, sun glasses and now, backpacks and wallets.

Another example is the DALI Hi-Fi speaker which  is handmade, using the Danish company’s own technology; DALI has been manufacturing speakers for more than 30 years.

Products from Maudire, which experienced an increase of 30% to 40% in July, in its retail sales business, are sold in Ai Home, Eng Seng Hin, Tan Boon Min, Viewnet, Home Pro and Cosway.

They are listed on Genting rewards and catalogs of some banks.

His gadgets appeal to customers ranging from 20 to 60 years old; prices range from RM29 for a SOUNDTEOH night light to RM4,999 for a pair of DALI Hi-Fi speakers.

The  cost prices of these gadgets have increased by 10% to 15%, partly due to the weak ringgit and also the rising costs of raw materials.

Even though costs have increased, Maudire maintained their selling prices.

Once Khoo and his team get attracted to a product, they will check if anyone has imported it; if there is no one, they will study the product details and manufacturer’s background.

They will then find ways to get in touch with the manufacturer or principal.

“Initially, we will bring in a few pallets, and as we grow, we will import by the containers,’’ said Khoo.

They then go about building up the product through, among other things, image branding in retail stores, advertisements, marketing in social media, getting sponsors for the brand influencers and coming up with campaigns for lucky draws.

“We take care of the products well, build them from the ground and then focus on the sales,’’ said Khoo.

Some products that he and his team have built in this way include the Mosclean mosquito trap, the Marshall travel category backpack and wallets as well as SOUNDTEOH motion sensor night lights, adaptors, extension sockets, table lamps and doorbell.

The ‘Go Green’ concept and technology behind the Mosclean mosquito trap from Korea, had attracted Khoo, who then surveyed the feedback from pest control companies and studied test reports on its claims of being able to lure mosquitoes.

Maudire, which alludes to ‘modern audio,’ now supplies to pest control company Rentokil at their Malaysian headquarters, consumer electronics and IT shops as well as shops selling baby products; the MOSCLEAN mosquito trap is also used by banks as redemption gifts.

The SOUNDTEOH range, a 60-year-old brand from Singapore, now sold at ALL IT hypermarket in Petaling Jaya, was imported in 2018; with full collaboration with the principal, it was backed by demo displays and aggressive marketing.

The company is in the midst of building the Marshall travel category backpack and wallets, made of full grain leather, in the market.

After Khoo, 32, came out to work, he started to get interested in gadgets, with his first gadget in 2014 being a Fifa World Cup trophy shaped like a mini audio speaker.

As he got to know more about gadgets, he purchased stocks from local suppliers and sold them to customers in small scale businesses.

He then started to engage manufacturers and brand principals for the product to be imported into Malaysia; Maudire was set up in March 2017.

While on holiday, Khoo will hunt for gadgets, with the best places being at the electronics or IT malls in Hong Kong, Korea, Japan and China.

Khoo’s story in gadgets does remind one of the tagline ‘feel the passion, hear the story!’

The Artisans Haven.

Welcome Maudire to The Artisans Haven.

The Artisans Haven, is a digital mall with 100 acres of virtual real estate. Attractions include an art gallery, convention centre, theatre, comedy club, happyness retreat, live studio, campus, adventure park and more. The Mall is live to at artisanshaven.com.my

Author.

Yap Leng Kuen had a respected career as a senior business editor and widely read columnist speaking plainly, for the leading local newspaper. She continues to write Plain Speaking for The Star Online.

I am delighted to share her view points and insights, here.

More Stories from Yap Leng Kuen



Joanna Bessey with Khoo Hsu Chuang

Joanna Bessey talks about the Enfiniti Academy with Khoo Hsu Chuang. We are delighted to have Enfiniti Academy at The Artisans Haven.

Joanna Bessey of Enfiniti Academy at The Artisans Haven
Joanna Bessey of Enfiniti Academy at The Artisans Haven

The Enfiniti Academy of Musical Theatre & Performing Arts was founded in 2011 to develop and nurture creative talent and is today a success story. Puan Sri Tiara Jacquelina, a highly respected & accomplished veteran wasthe founder. Today, the dynamic & eloquent Joanna Bessey heads the academy.

Enfiniti Academy has trained more than 8000 students aged between 3 and 53for the past 9 years. It is the alumni to famed artistes such as actress, TV host and beauty queen Amelia Henderson, singer-actress Tria Aziz, actress Jasmine Suraya Chin, actress Bella Dally and singer-actress Aisya Hasnaa.

The academy works with Ministry of Education and English Language Training Centre to teach English through drama in schools. It also has a joint certificate program with MUST University (Malaysia) and University of Tasmania, Australia.

Khoo Hsu Chuang

Khoo Hsu Chuang is a financial journalist with over two decades experience. He worked in KL, Singapore, Tokyo, Hong Kong and London, covering financial and capital markets for The Edge, Bloomberg and Thomson-Reuters in print, newswire, internet and digital TV broadcast formats. 

Chuang has spent the last decade grilling CEOs, policymakers, academics and politicians as a co-host of The Morning Run on BFM, a business and finance-oriented radio station and as a Contributing Editor and Video Presenter with The Edge Media Group in Kuala Lumpur, Malaysia.

Support our Malaysian Artisans

David Keirsey found that artisans have exceptionally keen senses, and love working with their hands. They want to be where the action is; they seek out adventure and show a constant hunger for pleasure and stimulation. 30% of the population are artisans and they create beauty, grace, fun, and excitement the rest of us enjoy in life.

Our Malaysian artisans are talented and their crafts admirable.

The Artisans Haven, Proudly Malaysian

The Artisans Haven is 100 acres of virtual real estate with select artisans and retail stores. Attractions include a bazaar, art gallery, convention centre, theatre, studio, comedy club, happyness retreat, study abroad campus and adventure park. We built the artisans digital mall to help Proudly Malaysian entrepreneurs conquer the online market. We want to share the passion and stories of our tenants with the world.

See the Passion. Hear the Story. Visit artisanshaven.com.my now.

The Grand Enfiniti Academy Theatre at The Artisans Haven
The Grand Enfiniti Academy Theatre at The Artisans Haven